In the midst of our current global situation and, for many, spiritual awakening I as well have pondered long and hard on my next steps in life. After shit hit the fan last year and we witnessed basically the whole world collapse in front of us, i really had to sit down and figure out certain roads to take in my life. I quickly realized that focusing my full energy on running a business is what i wanted to pursuit full time. Quickly after making that decision the Universe started working its wheels to make that manifestation become reality and my revenue doubled from the previous year. I felt so encouraged and excited to turn my biggest hobby of all into a profitable business.

Now, here i am a year later sitting at a crossroad, trying to make up my mind of which path to follow next. After a very successfull holiday season and multiple retailer contracts at the beginning of this year i thought i should feel more accomplished than what i currently do. But i knew something was missing. So, i have done some internal digging these past couple of months and realized that i was outgrowing my shoes as a hobby crafter, it simply did not fullfill me anymore. And that’s when i knew i was ready for growth. Even though i love making plant potions and flower infusions and mixing up delicious skin cocktails of essential oils and other botanicals, and don’t worry i will still be doing that, but i have also been craving to learn and do more than that. During the winter/spring months i have immersed myself in the art of performance skincare forlmulating, studying and learning new techniques, skills, and ingredients to fully evolve into the brand i have always dreamed of becoming.

It is with pride and excitement that i’m leaving the small home/hobby crafter title behind me and setting my sails for new, unexplored waters and officially pursuiting a total rebrand!

Phew, feels good to say that out loud. I think for many it’s super scary and intimidating to admit that you need a change, but if you don’t change you don’t grow. So, what does this rebrand mean exactly? It means that over next few months i will be working closely with some very talented designers, marketing teams, and skincare labs to take my dream of owning a successful indie breauty brand to the next level. You will still be able to purchase some of your favourite products during the rebranding process but most of my beauty formulations will eventually get a little makeover. I am already in full swing of recreating some already existing all time favourites AND coming up with new, exciting, high-performance formulas that i simply cant wait to share with you all. However, even though i’d love to keep all my old products that is simply not a reality, so as hard as it is i will be saying goodbye to some of my creations to make room for new ones. In the coming weeks i will announce which of those products that didn’t make the cut, so if they happen to be one of your faves make sure you get them while you can.

I would like to thank each and every one who has believed in me and my mission and supported me up until this point. My heart is bursting with gratitude, without your love and passion for clean and cruelty-free skincare products this would not be a reality. YOU made this happen as much as i did, and i truly wish to thank you from the bottom of my heart. As i am going through this rebranding phase i would love to hear your voice and opinion to help me create the products and results that you want to see and support. Which Matka product do you love the most? What products/ingredients do you think my line is missing? What values and principals are the deciding factors when you are shopping for skincare products?

Most of my future updates on the rebranding process will happen over email newsletters and my instagram account so make sure to subscribe to both for important updates and announcements. That is all for now, thank you for reading this and for following along on my journey. Wish you a warm and sunny summer!

xoxo